ADVERTISING AGENCIES & PROMOTION SPECIALISTS
RSM marketing. Inc.
RSM Marketing, Inc.
76 West Ridgewood Avenue, Ridgewood, NJ 07450
Phone: (201) 445-2205 Fax: (201) 445-2298
E-mail: RSMMKTINC@AOL.COM
Contact: Ronald S. Moyer, President
Specialists In: Converting Free to Paid; Business Plans and Budgets; Magazine Launches; Circulation Dept. Audits; Circulation Research; BPA and ABC Audits & Publisher's Statements; Outsource Circulation Management.
Award-Winning Copy and Design for: New Business Packages; Renewals and Billings; Media Kits & Issue Promotion; Direct Response Advertising.
Company Information: RSM Marketing is a full-service direct marketing and circulation consulting firm specializing in business and special interest publications and electronic publishing. The company has won l7 Folio: CDM Awards.
AUDITING SERVICES
Audit Bureau of Circulations
900 North Meacham Road
Schaumburg, IL 60173-4968
Phone: (847) 605-0909
Fax: (847) 605-0483
Website: www.accessabc.com
Contact: Michael J. Lavery, President and Managing Director
Year Established: 1914
Offices: Eastern Region Sales Office, 405 Lexington Avenue, 48th Floor, New York, NY 10174-4805; George Bartman, Vice President, Sales, (212) 867-8992, (fax)(212)867-8947; Canada - MemberService Office, 151 BloorStreet West, Suite 850, Toronto, Ontario, M5S 1S4; Robert White, Senior Vice President, Canada, (416)962-5840 (fax), (416)962-5844. With almost 4,300 members, ABC is in its 87th year as the first and largest circulation auditing organization in the world and maintains the world's foremost electronic database of audited circulation and demographic information. Reports and services are offered in a variety of print and electronic formats, including CD-ROM and via ABC's web site. ABC also audits other census-based media, including trade shows, as well as web size activity through its affiliate, ABC Interactive.
BPA International
270 Madison Avenue
New York, NY 10016-0899
Phone: (212) 779-3200
Fax: (212) 779-3615
E-mail: info@bpai.com
Website: www.bpai.com
Company Statement: A not-for-profit organization since 1931, BPA International is in the Business of Performing Audits and is the preferred global provider of audited data for the marketing and media/information industries. Media owners, advertisers, and advertising agencies govern the tripartite organization. Our international membership consists of more than 2,500 media properties (print, electronic, face-to-face, wireless, databases) and 2,800 media buyers in over 20 countries, Visit www.bpai.com for the latest audit reports, membership information and news.
BPA verifies all-paid, all-controlled, or combination paid and controlled circulation. For each member publication, BPA International issues two biannual circulation statements covering the January-June and July-December periods.
Products and Member Services:
BPA International has set the industry standard for media auditing accuracy, integrity and objectivity. BPA audited data provides its members with third-party assurance that they are reaching the right audience. Our products and services include:
* Business Publications Audits
* Consumer Magazine Audits
* Specialized Audits (Network Reports, Duplication Audits, Pass-Along Receivership Studies, Postal Service Audits)
* Interactive Audits
* Exposition Audits
* Email NewsletterAudits
* Database Audits
* Integrated Audits
BPA University is a one-day conference organized into multiple distinct tracks including media buying, advertising sales, circulation management and interactive media. The University's events are held each year at sites conveniently located around the U.S. and three internationally. For more information including the program, go to www.bpai.com.
BPA International's website, www.bpai.com, provides its members' reports for the past three years, the latest BPA International news and trends in the industry and other valuable BPA resources. The media properties that apply for membership have up to 15 months in which to complete their initial audit. Once the audit is successfully completed, the resulting report will be available in the Reports Library at www.bpai.com/library/index.cgi, A leading resource for media buyers, www.bpai.com currently has over 16,000 registered users and receives more than half-million page requests monthly.
The Integrated Audits facilitate the buying and selling of integrated media solutions. Publications and web sites. Publications and email newsletters. Publications and trade shows. These multi-level marketing programs can package audited-audience data to show incremental and cumulative reach, purchasing power, and frequency of contact as it impacts brand building and decision making.
CIRCULATION MANAGEMENT SERVICES
Ginsburg & Company
800 Summer Street
Suite 315
Stamford, CT 06901-1023
Phone: (203) 359-2420
Fax: (203) 325-4443
E-mail: glginsburg@consultant.com
Website: www.publishingconsultant.com
Contact: Gerry L. Ginsburg, President
Ginsburg & Company offers complete, personalized circulation-management services for consumer and business magazines, newsletters, directories and associations. We specialize in international subscription development, startups, strategic circulation planning, fulfillment evaluations and services, ABC/BPA issues, distribution, training and modeling. We work with publications of all circulation sizes, and handle a full range of assignments from managing all circulation operations to specific projects. All of our services are customized to fit the publisher's needs and budgets. Call today for a capabilities brochure, or log onto the website for a complete overview of services.
CIRCULATION PROMOTION
Gillespie
MAGAZINE MARKETING GROUP
Gillespie Magazine Marketing Group
3450 Princeton Pike
Lawrenceville, NJ 08468
Phone: (609) 895-0200
Fax: (609) 895-0875
E-mail: cweiss@gillespie.com
Contact: Charles Weiss,
Specialization: Offering professional and consultative services for the creative, marketing, and circulation management efforts of magazines, association publications, newsletters, journals, events, and directories. Includes paid and nonpaid programs, subscription development, advertising sales promotion, list research, competitive analysis, audit preparation, fulfillment review, file conversation, and more.
Company Statement: First and foremost, we are publishing experts, with 75+ collective years of front-line circulation, promotion, and management experience at leading media companies. Are you a publisher, circulation manager, or marketing executive in need of creative or circulation services. Please call for a free consultation.
Erasmus, Inc*
1371 Albany Avenue
Saint Paul, MN 55108
Phone: (651) 644-8228
Fax: (651) 644-3332
E-mail: Hervey@Erazmus.com
Contact: Harvey Evans
Specialization: Erasmus specializes in start-ups and business planning to help you transform your organization. Circulation and business planning-and implementation- for specialty magazines under 200,000.
We specialize in economic and marketing analysis and product development to help you implement your circulation and financial plans. Dedicated to exceeding your expectations every day.
Ginsburg & Company
800 Summer Street Suite 315 Stamford, CT 06901-1023
Phone: (203) 359-2420
Fax: (203) 325-4443
E-mail: glginsburg@consultant.com
Website: www.publishingconsultant.com
Contact: Gerry L. Ginsburg, President Ginsburg & Company offers complete, personalized circulation management services for consumer and business magazines, newsletters, directories and associations. We specialize in international subscription development, startups, strategic circulation planning, fulfillment evaluations and services, ABC/SPA issues, distribution, training and modeling. We work with publications of all circulation sizes, and handle a full range of assignments from managing all circulation operations to specific projects. All of our services are customized to fit the publisher's needs and budgets. Call today for a capabilities brochure, or log onto the website for a complete overview of services.
Granite Bay Media, Inc.
3009 Douglas Blvd.
Suite 115
Roseville, CA 85661
Phone: (916) 782-6575
Website: www.gbmedia.com
Contact: Greg Jones or Mike Pickett
Mission: Everything we do for our clients is based on three important factors: our past experiences in the business, research and planning designed to meet your publication's unique needs, and professional execution of those plans.
Capabilities:
* Strategic Planning
* Circulation Modeling
* Direct Mail Strategy
* Direct Mail Campaign Management
* Direct Mail Analysis
* Vendor Selection/RFP's
* Business Practices-Assessments & Recommendations
* Business Plans
* Advertising Rate Analysis
* M&A Support
Netburn McGill LLC
500 Fifth Avenue
Suite 2424
New York, NY 10110
Phone: (212) 302-8422
Fax: (212) 302-8415
E-mail: info@netburnmcgill.com